Poppy Theodorin is an Indonesian modestwear label founded by the designer of the same name, presenting seasonal and capsule collections defined by feminine, easy-to-wear silhouettes with a distinctly romantic statement. Rooted in artistic, cultural, and historical references, the label has become recognised for its refined interplay of embroidery and opulent embellishment, including crystals, sequins, lace, and decorative appliqué that lend each piece a sense of considered elegance. The brand notably appeared on the runway of Jakarta Fashion Week 2015 and 2017.

Born in Palembang on 15 July 1981, Poppy Theodorin initially pursued a background far removed from fashion, graduating in Economics and Management from Sriwijaya University before building a career in communications and hospitality. Her enduring fascination with design eventually led her to study fashion at Bunka School of Fashion and Istituto di Moda Burgo, experiences that later shaped the foundation of her eponymous label in the 2014.

The evolution of Poppy Theodorin reflects a deeply personal journey. In its earlier years, the label embraced a more striking and daring aesthetic, characterised by bold ornamentation and dramatic expression. Over time, however, the creative direction has matured into something more demure, graceful, and contemplative, while preserving the elegance that has long defined the house. This transformation mirrors the designer’s own personal growth and her evolving perspective on womanhood, dignity, and the place of modest dressing within modern life.

Today, the label stands as an expression of sophisticated modestwear that balances softness with presence, romance with restraint, and femininity with a thoughtful adherence to the belief’s principles. Through flowing silhouettes and richly detailed craftsmanship, Poppy Theodorin continues to present clothing that celebrates both refinement and the quiet strength of contemporary women.

Poppy Theodorin Boutique located at The Kemang 88 Ground Floor, South Jakarta, Indonesia